Are you relying on a top-down approach for your awareness training? When it comes to inclusive web design, it’s time to reconsider!
In traditional web design, a top-down approach assumes users will begin at the top of the page and work their way down. However, this linear perspective does not account for the diverse ways individuals—particularly those with neurodiverse traits—interact with content. To create truly inclusive and accessible web experiences, we must understand and design for these differences.
Neurodiversity and Reading Patterns
People with neurodiverse traits, such as ADHD, dyslexia, or autism, often process information differently. Instead of following a predictable top-to-bottom reading path, they may focus on visually striking elements like bold colours, unique fonts, or engaging images.
This variance in reading behaviour can significantly impact how neurodiverse individuals navigate and comprehend digital content. Awareness training that accounts for these patterns helps ensure inclusivity and accessibility in web design.
Why Neurodiversity Matters in Training Design
Incorporating neurodiverse needs into awareness training offers several benefits:
- Enhanced User Experience: By recognising non-linear reading patterns, organisations can provide a more intuitive and satisfying experience for all users.
- Inclusivity: Designing with neurodiverse users in mind ensures equitable access to content, regardless of cognitive differences.
- Improved Engagement: Content that caters to diverse reading habits fosters greater engagement and retention, making websites more effective and welcoming.
- Compliance and Best Practices: Adopting inclusive design principles supports adherence to accessibility standards such as WCAG 2.2 and 3.0.
Inclusive Design Principles for Web Accessibility
To create web experiences that embrace neurodiverse needs, consider the following design principles:
- Visual Hierarchy
- Highlight key information with headings, bullet points, and clear sections to guide users’ attention naturally.
- Clear Navigation
- Provide straightforward, consistent navigation options that allow users to find their way, no matter where they begin.
- Content Chunking
- Break complex information into smaller, manageable chunks to reduce cognitive load and enhance readability.
Conclusion
Inclusive design is more than a compliance requirement—it is a commitment to creating digital spaces where everyone can thrive. By embracing diverse reading behaviours and incorporating neurodiverse needs into awareness training, organisations can deliver meaningful, accessible web experiences that benefit all users.
Rethink your approach to awareness training and champion inclusivity in your digital design strategy today!
- Web Content Accessibility Guidelines (WCAG) 2.2 and 3.0, n.d. W3C Standards. [online] Available at: https://www.w3.org/WAI/standards-guidelines/.
- Equality and Human Rights Commission (EHRC), n.d. Inclusive Design for Digital Accessibility. [online] Available at: https://www.equalityhumanrights.com/en.
- GOV.UK, 2018. Understanding Accessibility Requirements for Public Sector Websites. [online] Available at: https://www.gov.uk/service-manual/helping-people-to-use-your-service/making-your-service-accessible-an-introduction.
- British Dyslexia Association, n.d. Web Accessibility for Dyslexic Users. [online] Available at: https://www.bdadyslexia.org.uk/advice/employers/creating-a-dyslexia-friendly-workplace.
- Interaction Design Foundation, n.d. Inclusive Design: Designing for Diversity. [online] Available at: https://www.interaction-design.org/.